Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at lucespizza.click, place orders, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data in a transparent, responsible, and lawful manner.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, or otherwise interacting with our services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with any part of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all users located in the United States, with specific provisions for residents of California under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). We also comply with applicable provisions of the Federal Trade Commission (FTC) Act regarding consumer protection and unfair or deceptive trade practices.

1. About Us

Pizza Luce is a food service business dedicated to delivering high-quality pizza and related food products to our valued customers. You can contact us using the following details:

For all privacy-related inquiries, requests, or complaints, please contact us at [email protected].

2. Information We Collect

We collect various categories of personal information to provide you with our food ordering services, improve your experience, and fulfill our legal obligations. The categories of personal information we collect include the following:

2.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Delivery address (street address, city, state, ZIP code)
• Billing address
• Date of birth (where required for age verification)
• Username and password for account access
• Profile picture (if voluntarily uploaded)

2.2 Payment and Financial Information

To process your food orders and payments, we collect:

• Credit or debit card number (processed securely through our payment processor)
• Payment method type (Visa, Mastercard, AmEx, etc.)
• Billing zip code
• Transaction history and order records
• Gift card or promo code usage

Please note that we do not store complete payment card numbers on our servers. All payment processing is handled by PCI-DSS compliant third-party payment processors.

2.3 Order and Transaction Information

We collect information about your interactions and transactions with us, including:

• Order history and details (items ordered, quantities, special instructions)
• Delivery preferences and history
• Loyalty program points and redemption history
• Customer service communications and support tickets
• Feedback, reviews, and ratings you provide

2.4 Usage Data and Online Activity

When you visit our website at lucespizza.click, we automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Operating system
• Referring URL and exit pages
• Pages viewed and time spent on each page
• Links and buttons clicked
• Search queries made on our website
• Date and time of your visit
• Session duration
• Geographic location (city/region level, derived from IP address)

2.5 Device Information

We may collect information about the device you use to access our website, including:

• Device type (desktop, mobile, tablet)
• Device identifiers (such as IDFA or Android Advertising ID, where applicable)
• Mobile network information
• Hardware model and screen resolution
• Unique device identifiers

2.6 Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing behavior on our website. For a detailed explanation of the types of cookies we use and how to manage your cookie preferences, please refer to Section 8 of this Privacy Policy (Cookie Usage) and our separate Cookie Policy available on our website.

2.7 Communications Data

If you contact us via email, phone, or our contact form, we may retain records of those communications, including:

• Email correspondence
• Chat logs
• Customer service call recordings (where permitted by law and disclosed at the time of the call)
• Content of messages and inquiries submitted

2.8 Information from Third Parties

We may also receive personal information about you from third parties, such as:

• Social media platforms (if you connect your account or interact with our social media pages)
• Third-party delivery platforms and partners
• Payment processors and fraud detection services
• Analytics providers
• Marketing and advertising partners

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders
• Managing your account and profile
• Processing payments and preventing fraudulent transactions
• Coordinating deliveries and pickups
• Sending order confirmations, receipts, and delivery status updates
• Handling returns, refunds, and complaints
• Providing customer support and responding to your inquiries

3.2 Improving Our Services

• Analyzing usage patterns to enhance website functionality and user experience
• Conducting market research and customer satisfaction surveys
• Developing new menu items and services based on customer preferences
• Testing and debugging website features
• Training our staff and improving operational efficiency

3.3 Marketing and Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Delivering personalized marketing messages and recommendations based on your order history and preferences
• Running loyalty programs and promotional campaigns
• Serving targeted advertisements on our website and third-party platforms
• Conducting remarketing campaigns to re-engage previous customers

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us at [email protected]. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages.

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Detecting and preventing fraud, abuse, and security incidents
• Maintaining accurate business and financial records

3.5 Analytics and Business Intelligence

• Generating aggregated, anonymized reports on website traffic and user behavior
• Measuring the effectiveness of our marketing campaigns
• Identifying trends in customer ordering patterns
• Making data-driven business decisions about menu offerings, pricing, and promotions

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your personal information with certain third parties in the following circumstances:

4.1 Service Providers and Business Partners

We work with carefully selected third-party service providers who assist us in operating our business. These providers may have access to your personal information only to the extent necessary to perform their services on our behalf and are contractually obligated to maintain the confidentiality and security of your data. These service providers include:

• Payment processors: To securely process credit and debit card transactions
• Delivery and logistics partners: To coordinate and fulfill food deliveries
• Email and SMS marketing platforms: To send promotional and transactional communications
• Website hosting and cloud service providers: To host and maintain our website infrastructure
• Analytics providers: Such as Google Analytics, to analyze website traffic and user behavior
• Customer support platforms: To manage customer inquiries and support tickets
• Fraud prevention services: To detect and prevent fraudulent transactions

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good-faith belief that such disclosure is reasonably necessary to:

• Comply with a legal obligation, court order, or government request
• Enforce our Terms of Service or other legal agreements
• Protect the rights, property, or safety of Pizza Luce, our users, or the public
• Respond to an emergency involving the risk of death or serious physical injury
• Cooperate with law enforcement investigations

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring or successor entity as part of the transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and your information is subject to a different privacy policy.

4.4 With Your Consent

We may share your personal information with third parties for purposes not described in this Privacy Policy when we have obtained your explicit consent to do so.

4.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data with third parties for research, analytics, or marketing purposes. Such data cannot reasonably be used to identify you as an individual.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

5.1 Technical Safeguards

• SSL/TLS encryption for all data transmitted between your browser and our website
• Encryption of sensitive data at rest, including payment information
• Secure, PCI-DSS compliant payment processing systems
• Regular security vulnerability scans and penetration testing
• Firewalls and intrusion detection systems to protect our servers
• Multi-factor authentication for administrative system access
• Regular software updates and security patches

5.2 Administrative Safeguards

• Access controls limiting employee access to personal data on a need-to-know basis
• Employee training on data privacy and security best practices
• Confidentiality agreements with employees and contractors
• Regular review and updating of security policies and procedures
• Background checks for employees with access to sensitive personal data

5.3 Physical Safeguards

• Secure physical access controls for facilities where data is stored or processed
• Secure disposal of physical records containing personal information

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We respect and honor these rights as required by applicable law.

6.1 Rights for All Users

Regardless of your location, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete personal information
• Opt-out of Marketing: Opt out of receiving marketing communications from us at any time
• Contact Us: Reach out to our privacy team with any questions or concerns

6.2 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: The right to know what personal information we collect, use, disclose, and sell or share about you
• Right to Delete: The right to request deletion of your personal information, subject to certain exceptions
• Right to Correct: The right to request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising
• Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights
• Right to Data Portability: The right to receive your personal information in a portable, usable format

To exercise your California privacy rights, please submit a verifiable consumer request to us at [email protected]. We will respond to your request within 45 days as required by the CCPA/CPRA. We may need to verify your identity before processing your request.

6.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: Via the contact form available at lucespizza.click

Please include your full name, email address associated with your account, the specific right you wish to exercise, and any additional information necessary to verify your identity. We will respond to all verifiable requests within the timeframe required by applicable law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our data retention practices are as follows:

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data disposal procedures. Please note that even after you request deletion of your personal information, we may retain certain data as required by law or for legitimate business purposes such as fraud prevention or dispute resolution.

8. Cookie Usage

Our website at lucespizza.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. Below is a brief overview of how we use cookies:

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly, including enabling you to log in, add items to your cart, and complete purchases. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting information about page visits, traffic sources, and error messages. We use tools such as Google Analytics for this purpose.
• Functional Cookies: Allow the website to remember your preferences such as language settings, location, and login details to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to deliver targeted advertisements based on your browsing history and interests, both on our website and on third-party platforms. These cookies may track your activity across different websites.

8.2 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings or our cookie consent tool available on our website. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders. For more detailed information about the specific cookies we use, their purposes, and how to opt out, please refer to our full Cookie Policy available on lucespizza.click.

Additionally, you may opt out of interest-based advertising by visiting:

• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

9. Children's Privacy

Pizza Luce does not knowingly market to, solicit, or collect personal information from individuals under the age of 18. Our online food ordering services are designed for adults, and by using our website or placing an order, you represent and warrant that you are at least 18 years of age.

We comply fully with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If you believe that a child under the age of 18 has provided us with personal information without appropriate consent, please contact us immediately at [email protected]. Upon receiving such notification, we will promptly investigate and, if confirmed, delete the relevant information from our systems.

If you are a parent or guardian and believe your child has accessed our services or provided personal information to us, please do not hesitate to reach out so that we can take immediate corrective action.

10. International Data Transfers

Pizza Luce is a United States-based business and primarily processes personal data within the United States. However, some of our third-party service providers, including cloud hosting providers, analytics platforms, and email service providers, may process or store data in locations outside of the United States.

When personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your data in accordance with applicable law. These safeguards may include:

• Standard contractual clauses or data processing agreements with our service providers
• Ensuring our service providers maintain adequate data protection standards
• Obtaining your consent where required for specific international transfers

By using our website and services, you understand and acknowledge that your personal information may be transferred to, stored in, and processed in the United States or other countries, which may have different data protection laws than your country of residence. We take all reasonable steps to ensure your personal information remains protected regardless of where it is processed.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Pizza Luce. This Privacy Policy does not apply to those third-party websites. When you click on a link to a third-party website, you will be subject to that website's privacy policy and terms of service.

We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices, content, or security of any third-party websites or services linked from our website. The inclusion of a link on our website does not imply our endorsement or approval of the linked website or its privacy practices.

Third-party services we integrate with may include:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Online mapping and navigation services (Google Maps)
• Third-party food delivery aggregators
• Online review platforms (Yelp, Google Reviews)
• Advertising networks and retargeting platforms

12. Legal Basis for Processing (Where Applicable)

Where required by applicable law, we process your personal information based on one or more of the following legal grounds:

• Contractual Necessity: Processing is necessary to fulfill a contract with you (e.g., processing your food order)
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, preventing fraud), provided those interests are not overridden by your privacy rights
• Legal Obligation: Processing is necessary to comply with a legal obligation (e.g., maintaining financial records)
• Consent: You have given your explicit consent to the processing for a specific purpose (e.g., receiving marketing emails)

13. Opt-Out and Your Marketing Choices

We respect your right to control how your personal information is used for marketing purposes. You have the following options to manage your marketing preferences:

13.1 Email Marketing

You may unsubscribe from our marketing emails at any time by:

• Clicking the "Unsubscribe" link in any marketing email we send you
• Contacting us at [email protected] with the subject line "Unsubscribe"
• Updating your communication preferences in your account settings on lucespizza.click

13.2 SMS/Text Message Marketing

If you have opted in to receive SMS marketing messages, you may opt out at any time by replying "STOP" to any text message you receive from us, or by contacting us at [email protected].

13.3 Targeted Advertising

You may opt out of targeted advertising by adjusting your cookie preferences through our cookie consent tool on our website or by visiting the opt-out resources listed in Section 8.2 of this Privacy Policy.

Please note that even if you opt out of marketing communications, you will continue to receive transactional messages related to your orders and account (such as order confirmations, receipts, and account notifications).

14. How to File a Complaint with a Data Protection Authority

If you believe that we have not handled your personal information in accordance with applicable privacy laws, you have the right to file a complaint with the appropriate regulatory authority. As a U.S.-based business, the primary authorities you may contact include:

14.1 Federal Trade Commission (FTC)

The FTC oversees consumer protection and privacy practices at the federal level. You may file a complaint with the FTC at:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, D.C. 20580

14.2 California Privacy Protection Agency (CPPA) – For California Residents

California residents may file a complaint with the California Privacy Protection Agency (CPPA), which enforces the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

14.3 State Attorney General Offices

You may also file a complaint with the Attorney General's office of your state regarding violations of state consumer protection or privacy laws. Most state Attorney General offices have consumer protection divisions that handle privacy-related complaints.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we offer. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our website at lucespizza.click with a new "Last Updated" date
• Sending you an email notification to the address associated with your account (for material changes)
• Displaying a prominent notice on our website for a reasonable period after the update

Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

If we make changes that significantly affect how we process your personal information, we may seek your renewed consent where required by applicable law.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to contact our privacy team using the information below:

We strive to respond to all privacy-related inquiries within 30 days of receipt. For requests related to specific legal rights (such as CCPA/CPRA rights requests), we will respond within the timeframes mandated by applicable law (generally 45 days, with a possible 45-day extension where necessary).

When contacting us with a privacy inquiry or rights request, please provide sufficient information to allow us to verify your identity and locate your personal information in our systems. We may ask for additional verification information to protect the security of your personal data.